Branding, Copywriting, Design Identity.
If this brand could write a letter, it would write to everyone in their twenties.
Life isn't finding the perfect coffee by analysing a thousand shops in an urban jungle. Life is stepping into a coffee shop and be brave enough to try something you never order from the menu list. Some warming you up nicely, some pleasantly aromatic, some intensely bitter and shit. Every single day, a new taste, a new adventure.
Named the brand Twenty-Something as their spirit is to powering through a quarter-life crisis, in line with its tagline.